Partnership Gives Faculty Access to Retail Data

Two research centers at McCombs have formed a partnership with the Center for Advancing Retail Technologies (CART), which will provide access to data about retail technologies, consumer behaviors and other areas of study to faculty and students for research purposes.

Through this relationship, faculty in the McCombs School’s Center for Customer Insight and Marketing Solutions (CCIMS) and Supply Chain Management Center of Excellence (SCMC) will have access to a data warehouse maintained by CART. The Syracuse, N.Y.–based CART is affiliated with a retail grocery store in Syracuse that also is a source for technology companies to test emerging retail technologies and for consumer packaged goods companies to test in-store consumer reaction to displays, packaging, adjacencies, etc.

Posted by: Cory Leahy | January 18, 2011 – 2:18pm  see full story @ http://blogs.mccombs.utexas.edu/mccombs-today/2011/01/partnership-gives-faculty-access-to-retail-data

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s