Partnership Gives Faculty Access to Retail Data

Two research centers at McCombs have formed a partnership with the Center for Advancing Retail Technologies (CART), which will provide access to data about retail technologies, consumer behaviors and other areas of study to faculty and students for research purposes.

Through this relationship, faculty in the McCombs School’s Center for Customer Insight and Marketing Solutions (CCIMS) and Supply Chain Management Center of Excellence (SCMC) will have access to a data warehouse maintained by CART. The Syracuse, N.Y.–based CART is affiliated with a retail grocery store in Syracuse that also is a source for technology companies to test emerging retail technologies and for consumer packaged goods companies to test in-store consumer reaction to displays, packaging, adjacencies, etc.

Posted by: Cory Leahy | January 18, 2011 – 2:18pm  see full story @ http://blogs.mccombs.utexas.edu/mccombs-today/2011/01/partnership-gives-faculty-access-to-retail-data

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